Company Overview -
Meritage Homes is the sixth-largest home builder in the United States, based on 2020 home sales, and its homes are designed for entry-level and move-up buyers. The company also develops active adult communities and luxury real estate in Arizona.
Website link - https://www.meritagehomes.com/
Create an updated website experience that enables Meritage to:
• Target potential new home buyers
• Illustrate the extended benefits of buying with Meritage
• Adaptive design to help turn those lookers into new home buyers
• Content structure and strategy centered around SEO
Platform and approach -
• Adaptive Modular Web Build
• CMS - Sitecore
Role and Responsibilities -
As the lead UX designer on the project, I was responsible for the client interactions and discovery, updating the information architecture of the site, creating a series of high-fidelity wireframes, page-by-page modular documentation, bug triage, user story creation, illustrations, icons, and content loading in Sitecore.
Detailed information architecture for the site
Homepage Wireframe - One of 100's created for the project
Icons and illustrations
Interactive floorplan concept collaboration
